Privacy policy

Effective date: February 16th, 2026

Denbies Wine Estate Ltd ("us", "we", or "our") operates the https://www.denbies.co.uk website (the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://www.denbies.co.uk

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Definitions

Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies

Cookies are small pieces of data stored on a User's device.

Data Controller

Data Controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.

For the purpose of this Privacy Policy, we are a Data Controller of your data.

Data Processor (or Service Providers)

Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order to process your data more effectively.

Data Subject

Data Subject is any living individual who is the subject of Personal Data.

User

The User is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

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Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal code, City
• Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.

Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

• Session Cookies. We use Session Cookies to operate our Service.
• Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
• Security Cookies. We use Security Cookies for security purposes.

Use of Data

Denbies Wine Estate Ltd uses the collected data for various purposes:

• To provide and maintain our Service
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our Service
• To monitor the usage of our Service
• To detect, prevent and address technical issues
• To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Retention of Data

Denbies Wine Estate Ltd will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Denbies Wine Estate Ltd will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to United Kingdom and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Denbies Wine Estate Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

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Disclosure of Data

Disclosure for Law Enforcement

Under certain circumstances, Denbies Wine Estate Ltd may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

Denbies Wine Estate Ltd may disclose your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of Denbies Wine Estate Ltd
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of users of the Service or the public
• Protect against legal liability

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

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Your Rights

Denbies Wine Estate Ltd aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Whenever made possible, you can update your Personal Data directly within your account settings section. If you are unable to change your Personal Data, please contact us to make the required changes.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the right:

• To access and receive a copy of the Personal Data we hold about you
• To rectify any Personal Data held about you that is inaccurate
• To request the deletion of Personal Data held about you

You have the right to data portability for the information you provide to Denbies Wine Estate Ltd. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it.

Please note that we may ask you to verify your identity before responding to such requests.

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Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics and Advertising

We use third-party services to monitor website usage, measure advertising performance, and deliver relevant content. These services may collect data including your IP address, browser type, device identifiers, and pages visited. The third-party services we use are:

• Google Analytics 4 (GA4) — website analytics provided by Google. Data is used to understand how visitors use our Service. You can opt out by installing the Google Analytics opt-out browser add-on. See Google's privacy policy at http://www.google.com/intl/en/policies/privacy/
• Google Tag Manager — a tag management system provided by Google used to deploy and manage our analytics and advertising tags.
• Google Ads — advertising services provided by Google used to measure conversions and deliver relevant ads.
• Google Search Console — a service provided by Google used to monitor our website's presence in Google Search results.
• Meta Ads (Facebook Pixel) — advertising and measurement services provided by Meta Platforms, Inc. used to track conversions and deliver relevant ads on Facebook and Instagram.
• TikTok Ads — advertising and measurement services provided by TikTok used to track conversions and deliver relevant ads on TikTok.
• StackAdapt — a programmatic advertising platform used to deliver and measure display advertising campaigns.

Each of these services operates under its own privacy policy. You may opt out of interest-based advertising through your browser or device settings, or via the relevant opt-out tools provided by each service.

Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

• Opayo — https://www.opayo.co.uk/policies

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Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

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Children's Privacy

Our Service does not address anyone under the age of 13 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

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Wi-Fi Access and Prize Draw

When you use our on-site Wi-Fi network, we collect limited personal data (such as your name and email address) to provide you with access and to administer our periodic prize draws.

Purposes of Processing

Wi-Fi access: We process your details to create and manage your Wi-Fi session.
Lawful basis: Performance of a contract (providing the Wi-Fi service you request).

Prize draw administration: If you sign up during an eligible period, your entry will automatically be included in our quarterly prize draw.
Lawful basis: Legitimate interests (running customer engagement activities).

Marketing communications: If you choose to receive marketing, we will send you updates and offers about our wines, events, and experiences.
Lawful basis: Consent. You may withdraw your consent at any time by clicking "unsubscribe" in our emails or contacting us directly.

Data Retention

• Wi-Fi access records: retained for up to 12 months for security and service purposes.
• Prize draw entries: retained for up to 3 months after the winner is selected.
• Marketing contacts: retained until you withdraw consent or we become inactive for 24 months.

Sharing and Transfers

We use Shopify (acting as our data processor) to manage CRM data and to send marketing emails. Data is stored within the UK or EEA wherever possible and protected by appropriate safeguards.

Your Rights

You have rights to access, correct, or erase your data and to object to processing. Contact our Data Protection Officer at nmudoo@denbiesvineyard.co.uk.

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Denbies Quarterly Wi-Fi Prize Draw — Terms & Conditions

Effective date: December 1st, 2025

Promoter

Denbies Wine Estate Ltd, London Road, Dorking, Surrey RH5 6AA.

Eligibility

Open to UK residents aged 18 or over who sign up to Denbies' Wi-Fi after November 15th 2025. No purchase or marketing consent required to enter.

How to Enter

Sign up to the Wi-Fi portal during the promotional period. Entry is automatic on sign-up.

Prize

Surrey Tipple — Wine and Gift Package.

Winner Selection

One winner will be chosen at random within 14 days of each quarterly closing date using a verifiable random process. Closing dates are: February 14th, May 14th, August 15th, and November 15th each year.

Notification

The winner will be contacted by email within 7 days of selection. If no response is received within 14 days, a new winner may be selected.

Prize Delivery

The prize will be delivered within 28 days of winner confirmation.

Personal Data

Personal data collected for the prize draw will be used solely for administering the draw and will be processed in accordance with our Privacy Policy.

Publicity

The winner's first name and county may be published on our website or social media.

General

The promoter reserves the right to substitute the prize with one of equal or greater value, or to cancel or amend the draw due to events outside its control.

Governing Law

This promotion is governed by the laws of England and Wales.

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Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

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Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: reception@denbiesvineyard.co.uk